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Fashion & Retail
From DMs to a Consistent KES 400K/Month Revenue Stream
Nairobi Fashion House
12x in 6 months
ROI
2,300 subscribers in 90 days
Email List
-80%
Time in DMs
2.3% to 6.8%
Conversion Rate
KES 50K to KES 400K
Monthly Revenue
!The Challenge
Nairobi Fashion House had built a strong Instagram following of 18,000 but was earning inconsistently. The founder was spending 6+ hours per day in DMs with no follow-up system, meaning many warm leads fell through the cracks. There was no website, no email list, and no way to accept payments online.
Our Solution
We built a conversion-optimised e-commerce website integrated with their existing Instagram workflow. The site included a product catalogue, WhatsApp checkout integration, and an automated email sequence triggered on basket abandonment. We also created a lead magnet that captured email addresses in exchange for exclusive early access to new collections.
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